ME-MIND fosters an innovative cross-sectoral approach to enhance the performances of cultural and creative industries in terms of audience development, new business strategies and management models. 

ME-MIND will manage the data lifecycle (from the context analysis in two specific domains – Internet Festival and Estonian National Museum – to the data visualisation outputs) in order to provide guidelines, policies and elements to draw up a business model canvas based on data-driven decisions and to make the audience understand complex and heterogeneous information by transforming data into emotions.