Business Model Canvas (soon available)

The Business Model Canvas is a strategic management tool invented by Osterwalder and Pigneur (2010) and used by companies for modelling, designing, and analyzing their business models. The literature related to business models emphasizes the concept of modelling how a company creates and delivers value to customers with the objective of making a profit.

For this reason, Business Model Canvas is recognized as a useful tool for business enterprises but still does not fully break through to the hearts of the social enterprises that embed their social goal in their business objective (Mathew, 2008).

Me-Mind project has embraced the challenges of measuring the socio-economic impact of Cultural and Creative Industries (CCIs) and of creating a replicable methodology so as to transfer the knowledge to other CCIs by piloting two use cases in the cultural sector: the Estonian National Museum as permanent exhibition and the Internet Festival of Pisa as event.

Business Model Canvas can help us in reaching both the objectives, but Me-Mind project aims even higher: we will build a revised business model canvas to fit the unique needs of CCIs.

Stay tuned!

________________________________________________

1. Mathew, P. M. (2008). Social enterprises in the competitive era. Economic and Political Weekly, 22-24.
2. Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.